1976/77 - division three
about the programme
It was back to a larger format for 76/77. The predominantly blue cover featured the match details in a white banner across the bottom, with three small photos above. At least there was no price increase this season, staying at 10p. Inside, the 16 pages were packed with news, features and statistics. Commercial information was starting to become an important part of the club’s activities and details of the various fundraising schemes and marketing activity was provided, as well as information on the increasingly popular ‘Seagull Special’ charter trains to away matches. Additional home programmes were needed for a run to the 4th round of the League Cup, and the FA Cup tie with Crystal Palace went to a second replay.
homes - click on image for full scan
17 aug 76
v southend united
(league cup 1st rnd 2nd leg)
w 2-1
Albion scorers: Brian Horton 2 (1 pen)
Att: 11,907
21 aug 76
v oxford united
w 3-2
Albion scorers: Fred Binney 2, Brian Horton (pen)
Att: 13,446
4 sep 76
v rotherham united
w 3-1
Albion scorers: Tony Towner, Ian Mellor, Fred Binney
Att: 16,059
7 sep 76
v ipswich town
(league cup 2nd rnd replay)
w 2-1
Albion scorers: Fred Binney, Graham Cross
Att: 26,748
18 sep 76
v york city
w 7-2
Albion scorers: Peter Ward 2, Steve Piper, Peter O’Sullivan, Ian Mellor 2, Gerry Fell
Att: 15,605
2 oct 76
v crystal palace
d 1-1
Albion scorers: OG
Att: 27,054
5 oct 76
v walsall
w 7-0
lbion scorers: Ian Mellor 3, Peter Ward 4
Att: 14,128
Walsall had been somewhat of a bogey side for Albion and when the teams went in goalless at half-time, Manager Alan Mullery was waiting to deliver one of his famous ‘rocket’ team talks. The second half performance has gone down in Seagulls legend.
16 oct 76
v peterborough united
w 1-0
Albion scorers: Graham Cross
Att: 18,276
26 oct 76
v derby county
(league cup 4th rnd)
d 1-1
Albion scorers: Peter Ward
Att: 33,500
6 nov 76
v swindon town
w 4-0
Albion scorers: Andy Rollings, Ian Mellor, Peter Ward 2
Att: 18,761
8 nov 76
v derby county
(league cup 4th rnd replay)
l 1-2
Albion scorers: Ian Mellor
Att: 25,880
20 nov 76
v crystal palace
(fa cup 1st rnd)
d 2-2
Albion scorers: Peter Ward, Ian Mellor
Att: 29,510
23 nov 76
v crystal palace
(fa cup 1st rnd replay)
d 1-1 (aet)
Albion scorers: Ian Mellor
Att: 29,174
27 nov 76
v wrexham
l 0-2
Albion scorers: n/a
Att: 22,682
6 dec 76
v crystal palace
(fa cup 1st rnd 2nd replay)
l 0-1
Albion scorers: n/a
Att: 14,118
18 dec 76
v chesterfield
w 2-1
Albion scorers: Peter Ward, Sammy Morgan
Att: 14,043
29 dec 76
v gillingham
w 2-0
Albion scorers: Brian Horton, Gerry Fell
Att: 16,880
3 jan 77
v northampton town
w 2-0
Albion scorers: Tony Towner, Peter Ward
Att: 22,504
15 jan 77
v chester
w 3-0
Albion scorers: Graham Cross (pen), Peter Ward 2
Att: 16,495
29 jan 77
v lincoln city
w 4-0
Albion scorers: Graham Cross (pen), Ian Mellor, Tony Towner, Peter O’Sullivan
Att: 18,632
5 feb 77
v preston north end
w 2-0
Albion scorers: Peter Ward, Tony Towner
Att: 21,338
19 feb 77
v grimsby town
w 3-0
Albion scorers: Ian Mellor, Peter Ward 2 (1 pen)
Att: 20,412
5 mar 77
v tranmere rovers
d 1-1
Albion scorers: Brian Horton
Att: 20,263
12 mar 77
v crystal Palace
l 1-3
Albion scorers: Andy Rollings
Att: 28,677
15 mar 77
v shrewsbury town
w 4-0
Albion scorers: Brian Horton, Peter Ward 2 (1 pen), Ian Mellor
Att: 17,494
19 mar 77
v bury
d 1-1
Albion scorers: Andy Rollings
Att: 20,630
2 apr 77
v mansfield town
w 3-1
Albion scorers: Peter Ward 2 (1 pen), Gerry Fell
Att: 23,594
6 apr 77
v portsmouth
w 4-0
Albion scorers: Peter Ward, Andy Rollings, Steve Piper
Att: 25,451
12 apr 77
v reading
w 2-0
Albion scorers: Peter Ward 2 (1 pen)
Att: 26,253
23 apr 77
v port vale
w 1-0
Albion scorers: Gerry Fell
Att: 23,446
3 may 77
v sheffield wednesday
w 3-2
Albion scorers: Peter Ward, Brian Horton (pen), Steve Piper
Att: 30,756
Albion clinched promotion this victory and Peter Ward scored his 34th of the season. He scored two more in the final games of the season to becoming our highest ever scorer in a single season
friendlies/testimonials
9 aug 76
v luton town
(friendly)
d 1-1
Albion scorers: Andy Rollings
Att: n/a
16 may 77
v norwich city
(friendly)
l 1-2
Albion scorers: Peter Ward
Att: n/a
